Nextdoor CEO Sarah Friar describes how the company responded to a surge of users driven by the COVID-19 pandemic. The first challenge, she recalls, was technical: Simply keeping the digital infrastructure working. They soon explored ways to leverage the platform’s credibility with public agencies and share accurate, up-to-date information about the pandemic with users. And finally, they explored how to connect users with each other and with local businesses and nonprofits that desperately need support — which involved careful product innovation as much as good intentions.

Video clips from: Building Better Online Communities [Entire Talk]

3 minutes

Listening Mode

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4 minutes

Building Respectful Online Communities

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2 minutes

Why Nextdoor?

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7 minutes

Pandemic Product Innovation

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