Outgrowing the Bootstrap Phase

Susan Feldman, co-founder of home-decor site One Kings Lane, explains why she and her fellow co-founder Alison Pincus decided to accept venture capital funding after successfully bootstrapping their startup. In conversation with Stanford’s Tina Seelig, Feldman says confidence that the business was thriving and could continue to grow prompted her and Pincus to say yes to outside money from investors.