Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Robinhood co-founder and CEO Vlad Tenev explores his response to the company’s GameStop crisis and recalls an encouraging message from an investor: “When a crisis is successfully navigated by a company, it unlocks the next level of value creation.” Tenev urges founders to embrace the occasional “original mistake,” leveraging each one to strengthen the company going forward.