Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Nikil Viswanathan, co-founder and CEO of Alchemy, recounts how he and his co-founder used to test their app on college campuses, pausing between conversations to make immediate updates. This taught them that they could outcompete others by being faster, he says, a lesson they took with them to crypto and enterprise.