Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Speaking amid the 2020 coronavirus pandemic, Beyond Meat founder, president and CEO Ethan Brown highlights simple optimism as the leadership trait that’s most impactful in a time of crisis. Strategy is important too, but on a fundamental level, you have to motivate your team to simply “stay in the ring.”