Speaking amid the 2020 coronavirus pandemic, Beyond Meat founder, president and CEO Ethan Brown highlights simple optimism as the leadership trait that’s most impactful in a time of crisis. Strategy is important too, but on a fundamental level, you have to motivate your team to simply “stay in the ring.”

Video clips from: Reimagining Meat [Entire Talk]

2 minutes

Changing Entrenched Consumer Behavior

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3 minutes

The Benefits of Bootstrapping

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2 minutes

Optimism Wins

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4 minutes

Relationships Create Longterm Value

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4 minutes

Let the Challenge Consume You

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