Waze’s Di-Ann Eisnor addresses the topic of identifying high-crime locations to users of the real-time navigation app. It must still serve people who live in those areas and avoid scaring away potential customers from local businesses, according to Eisnor. She says Waze gets crime data from trusted organizations and notifies users within the app when they approach a dangerous neighborhood.

Video clips from: Driving Growth + Authenticity [Entire Talk]

3 minutes

Navigating Safety Solutions

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3 minutes

Early Days of Waze

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3 minutes

Commitment to Users

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6 minutes

What is Authenticity?

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