Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Invitae’s Sean George recalls the startup days of his genetic-testing company, when he and his team had to decide whether to be acquired by a larger company or go the more daunting route of raising enough capital to make a big impact on their own. He explains how it’s sometimes necessary to relinquish control in order to accomplish a mission.