Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
If a nonprofit puts the emphasis on what is solely measurable, it can inadvertently cause the organization to do things that are not part of their mission, says Steven McCormick, president of the Moore Foundation. Here McCormick shares a sobering example of when an institution measures by the wrong metric.
