Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
M. Sanjayan, CEO of Conservation International, describes the challenge of measuring conservation efforts, especially those that encompass complex systems. One way he assesses success is by asking himself if a project will continue even after the organization leaves. “There is no pride in being in a place for a very long time if you’re a nonprofit,” he says. “Your job should be to put yourself out of a job in every place you work.”