Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
LaunchDarkly co-founder and CEO Edith Harbaugh describes how helping debut a gardening product at the absolute worst moment – the middle of the 2008 financial crisis – presented an opportunity to explore marketing strategies. Sometimes, she points out, less-than-ideal situations give you crucial leeway to experiment and learn.