Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Stanford Professor Bob Sutton explains the importance of action and behavior when trying to scale a mindset among members of a team. Using research done with teams at JetBlue, Sutton, co-author of Scaling Up Excellence, articulates how a team’s beliefs will change as long as you keep them moving forward.