Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
When working with government (or any other complex, bureaucratic organization), the greatest impact often comes from building an incremental relationship over time, observes The Last Mile co-founder Chris Redlitz. One important piece of that puzzle, he adds, is finding champions inside the organization you’re trying to work with. Carefully following protocols, rather than immediately trying to change everything, will also earn you respect and cooperation, adds co-founder Beverly Parenti.