Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Meg Whitman, president and CEO of Hewlett Packard Enterprise, recalls how HP’s turnaround back in 2011 began with a return to the company’s founding corporate values and business objectives. She also discusses how leaders can take advantage of certain opportunities to carry out actions that can convey a symbolic message throughout an organization and get people’s attention.