Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
When Digits launched in Spring 2020, the world was in the grip of the COVID-19 pandemic. Digits co-founder Jeff Seibert explains how the team scaled down and focused their product in light of that new reality, releasing a pared-down version that focused exclusively on expense management. Rather than defining a sophisticated revenue model, he and his team decided to use their long funding runway to release a free product, build a user base, and further refine their offerings while helping businesses weather unprecedented times.