![Photo of Alexandra Zatarain](https://stvp.stanford.edu/wp-content/uploads/sites/3/2024/05/Alexandra-Zatarain-600x600-1.png)
Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
“Awesome teams are the secret ingredient of every success,” says Cyriac Roeding, co-founder and CEO of Shopkick. Here Roeding describes his keys to building awesome teams: individual brilliance, inflexible shared values, extreme diversity, and a collective mission that everyone can believe in.