Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
It’s not enough to be well-intentioned, says social scientist and Kapor Capital partner Freada Kapor Klein. She urges founders and tech workers to measure how their decisions and business structures actually impact diversity within their company. Only by focusing on outcomes, she argues, can we encourage individuals from underrepresented backgrounds to stick with careers in technology and entrepreneurship.