Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
CEO David Friedberg explains why achieving innovation at scale is difficult because it requires perpetual change. This means convincing the very intelligent members of a team that failure is not only acceptable, but is a required part of the process. According to Friedberg, “failure must be part of the mission.”