Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Synack’s Jay Kaplan discusses how the cybersecurity startup he heads mitigates concerns stemming from the practice of using crowdsourced hackers around the world to identify vulnerabilities in the systems of private companies and government agencies that serve as customers. Synack’s safeguards include rigorous vetting and tracking, as well as placing high “bounties” on the most serious vulnerabilities.
