Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Impossible Foods Founder and CEO Patrick Brown discusses how his decision to leave academia and become an entrepreneur was based on his passion to make the greatest impact he possibly could with his work. He says launching a business wasn’t his first instinct for addressing the environmental harm caused by cattle, but he realized a startup was the quickest way to get a solution to market and gauge success.