Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Ali Ghodsi, CEO and co-founder of Databricks, recommends splitting equity evenly among co-founders, even though it’s not what his own company did. Splitting equity based on early actions wastes time and causes conflicts, he says. It’s better to focus on the future you want to create together.