Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
In a startup, says Luminary Media co-founder and CEO Matthew Sacks, you’re going to make mistakes on a regular basis. He describes how Luminary navitaged some early missteps, and explains why it’s important to slow down at times, even amid a frenzied product launch. The ideal approach, Sacks has found, is to proactively develop lines of communication with all stakeholders, and own your mistakes right away when they happen.