Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Jessica McKellar tells the story of how she and her fellow Pilot co-founders came up with the idea for Pilot, their third company. She advises those in search of startup ideas to look to their own pain points for inspiration, and then to consider the size of the market, the level of customer needs, and their personal experience with the problem.