Steve Vassallo, general partner at Foundation Capital, discusses how he applied the basic principles of design thinking years ago in order to incorporate the many features of an office phone in a simpler way. Then a designer at the renowned firm IDEO, Vassallo says the process of need-finding and prototyping led to a user-interface hierarchy that lives on in today’s smartphones.

Video clips from: Focus on Users to Solve Problems [Entire Talk]

5 minutes

How Screens Replaced Buttons

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3 minutes

Simplicity for the Win

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1 minutes

Be Ambitious and Humble

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