Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Meg Whitman describes two moments during her tenure as president and CEO of eBay when the e-commerce site was faced with having to make choices that would reveal the company’s values and character. eBay’s leadership ultimately agreed to ban the sale of Nazi memorabilia and bootleg copies of a violent video game. Whitman underscores the importance of always doing what’s right, because “the only thing you take with you, through your career, is your reputation.”