Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Management scholar Adam Grant discusses research showing how firms that hire candidates based on how well they will fit into the company’s culture perform differently depending on the stage of the business. Grant, a management professor at the University of Pennsylvania’s Wharton School, also presents another question for businesses to consider when hiring: What can this person contribute to the company’s culture?