Eventbrite Co-Founder and CEO Kevin Hartz discusses how an unexpected niche fueled business growth. He says that efficiency eliminated the cost of attracting new customers and allowed Eventbrite to invest more in engineering, product improvement and customer service.

Video clips from: Optimal Traits and Sustainable Advantages [Entire Talk]

4 minutes

Defining Culture Around the People

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6 minutes

Sustainable Advantages

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3 minutes

High Efficiency and Happy Accidents

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5 minutes

Surviving Extreme Seasonality

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4 minutes

Opportunity in Underserved Markets

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8 minutes

Crucial Startup Nutrients

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4 minutes

Democratizing an Industry

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