Entrepreneur Rich Barton explains how his first “BHAG” (Big Hairy Audacious Goal) for a startup was sparked by his frustration with having to go through a travel agent to book business flights. He went on to build and launch the travel site Expedia from inside Microsoft, where he worked at the time.

Video clips from: Empower People with Information [Entire Talk]

4 minutes

Hatching a BHAG

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1 minutes

Our Need for Autonomy

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4 minutes

Wisdom via ‘The Wizard of Oz'

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4 minutes

Maintaining Cohesiveness at Scale

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2 minutes

The Rise of 'Smart Assistants'

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2 minutes

A Question of Control

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5 minutes

Engineering Isn't Everything

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