3DR Co-Founder and CEO Chris Anderson explains how Chinese drone maker DJI crushed U.S. competitors by outdoing them in all areas: design, marketing, software, pricing and product-release strategy. Anderson says consumer-hardware companies in America must know that Chinese firms don’t just copy others, but present a real threat due to strong engineering, low-cost manufacturing and rapid innovation cycles.

Video clips from: The Ups and Downs of a Drone Startup [Entire Talk]

4 minutes

How Quickly Fortunes Turn

Watch now

3 minutes

Flying Under the Radar

Watch now

4 minutes

Comparing Open-Source Software Licenses

Watch now

3 minutes

Innovation Through Openness 

Watch now

3 minutes

Hard Lessons in Hardware

Watch now

Share Post