Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Rather than accepting money from a VC firm that argued for immediate geographic expansion, Z_m CEO and founder Ritu Narayan took an investment from the firm that recommended first honing their playbook and business plan in their local market. She emphasizes the importance of scaling in proportion to the bandwidth of your team and the clarity of your business model.
