![Photo of Alexandra Zatarain](https://stvp.stanford.edu/wp-content/uploads/sites/3/2024/05/Alexandra-Zatarain-600x600-1.png)
Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Having a fund that focuses on growth doesn’t preclude investing in social impact, observes Backstage Capital founder and managing partner Arlan Hamilton. In fact, she finds, some of the most financially successful companies in Backstage’s portfolio have turned out to be companies with a mission that includes social impact.