Yelp Chief Operating Officer Geoff Donaker recounts traveling around the country with company leaders to meet with institutional investors prior to the IPO. He explains how the amount of shares bought, and at what price, reflects demand.

Video clips from: The Road to IPO [Entire Talk]

5 minutes

Yelp Growth Strategies

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8 minutes

Going on the Roadshow

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4 minutes

Making the IPO Decision

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4 minutes

Reasons Not to Sell

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