Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Early in her career, author and board director Shellye Archambeau realized the wisdom of having many mentors, not just one. Often, she says, it’s helpful to not seek formal “mentorship,” but to gradually adopt mentors by asking for advice and always following up. Furthermore, she has found, mentors often turn into sponsors—the people who actively advocate for you and advance your career.
