Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Splendid Spoon co-CEO Elise Densborn observes that the world of venture capital is “designed around white men,” which presented opportunities and challenges during the companies $12 million series B round. For example, she explains, some potential funders expected definitive plans, while she and her co-CEO prefer to design for optionality.