You don’t need to be a font of wild ideas to start an impactful venture. LaunchDarkly CEO Edith Harbaugh describes how she and her co-founder, John Kodumal, decided to work together for ten hours a week, trading ideas and exploring business opportunities. It took more than a year of “practice,” she says, before they happened on the idea of “feature flags,” which became the basis of LaunchDarkly.

Video clips from: Software is Hard Work [Entire Talk]

4 minutes

The Slow Build of B2B

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4 minutes

Getting (A Few) Customers

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4 minutes

From "No Ideas" to a Great Idea

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3 minutes

Making the Best of the Worst

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2 minutes

Software is Important

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