Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
CEO David Friedberg articulates why he doesn’t see the title of founder as being a useful role for someone addressing the needs of a company in the here and now. According to Friedberg, “every day is a new challenge, and every day is a new solution to that problem.”