Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
3DR Co-Founder and CEO Chris Anderson discusses how the drone-maker movement outpaced the military-industrial complex’s efforts by going the opposite way on all strategic fronts: aiming for low production cost, embracing unreliability, minimizing regulatory exposure, and targeting large numbers of consumers. This allowed 3DR and the do-it-yourself drone community to speed up innovation, Anderson says.
