Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Facing a nine month fundraising drought and growing debt, One Concern CTO Nicole Hu and her co-founders stepped back instead of giving up. They realized that they needed to approach a more team- and need-focused set of investors, and build a stronger case for business feasibility.
