Research shows that happiness must be created, not found. Stanford Graduate School of Business Professor Jennifer Aaker believes that creating an environment that allows for happiness offers longer-lasting joy for oneself and other members of a community. This environment would enable people to find real meaning, make real connections, and feel that they are a part of something bigger. In addition, this is a particularly important concept in the digital age.

Video clips from: How Ideas Take Flight [Entire Talk]

3 minutes

Social Media Experimentation

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2 minutes

Building Brands Inside-Out

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7 minutes

Case Study: Coca-Cola's Global Campaign

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5 minutes

Driving a Successful Social Media Campaign

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10 minutes

Case Study: Increasing the Bone Marrow Registry

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2 minutes

Factors that Enable Happiness

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4 minutes

The Happiness Paradox

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