Julie Zhuo describes how the expansion of one-tap reactions on Facebook resulted from surveys inquiring whether complaints about only being able to “like” posts was a real problem for users. According to Zhuo, Facebook’s vice president of product design, her team found that users wanted to show a broader range of emotions, but with the same ease as the “like” button.

Video clips from: How a Facebook Designer Thinks [Entire Talk]

4 minutes

Defining Success Upfront

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3 minutes

Expanding Reactions on Facebook

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4 minutes

Solve Only Real Problems

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4 minutes

Identifying True Needs

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