Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Julie Zhuo describes how the expansion of one-tap reactions on Facebook resulted from surveys inquiring whether complaints about only being able to “like” posts was a real problem for users. According to Zhuo, Facebook’s vice president of product design, her team found that users wanted to show a broader range of emotions, but with the same ease as the “like” button.