Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Adam Grant, author of the 2016 bestseller “Originals: How Non-Conformists Move the World,” critiques the familiar manager’s mantra, “Don’t bring me problems. Bring me solutions.” He explains how that suppresses an organization’s toughest problems and discourages inquiry. The Wharton School professor also shares an exercise that businesses can do to uncover new opportunities – where, ironically, teams imagine all the ways competitors might kill the company.