![Photo of Alexandra Zatarain](https://stvp.stanford.edu/wp-content/uploads/sites/3/2024/05/Alexandra-Zatarain-600x600-1.png)
Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Pilot founder and CTO Jessica McKellar strongly believes that employers can create positive change through their hiring and management practices. In Pilot’s case, that especially means creating opportunities for the formerly incarcerated and those with criminal records.