Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Eurie Kim of Forerunner Ventures discusses the traits needed to work at an early-stage company, the kind that her firm invests in most. They typically comprise under 20 people, are still identifying product-market fit, and thus, can be very chaotic places to work, according to Kim. She says it’s vital that you be a jack-of-all-trades who is passionate about the product or idea and can thrive within a small network.