Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Hemant Shah, co-founder and CEO of RMS, recalls the early days of his company, when it was run out of his apartment, sometimes in casual and ad hoc ways. He explains how this period of experimentation allowed his team to explore different business opportunities, work closely with customers to develop a product of real value and define the company’s path going forward.