The largest difficulty of running the top online retail brand is the diligent work required not to appear arrogant. Diego Piacentini, Amazon’s Senior VP of International Retail, states that his company’s greatest challenge is how to appear humble in the eyes of the customer, and to constantly innovate and improve.

Video clips from: Customer Focus Builds Global Growth [Entire Talk]

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Don't Fall in Love with Being Number One

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Take Risks Outside Your Core Business

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Maximize Experimentation

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The Myth of Best Practices

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Adhere to Core Values

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Work Backwards from the Customer

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Amazon Global Operations

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