Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Heidi Roizen, operating partner at Threshold (formerly DFJ), stresses the importance of ethical behavior in business, sharing a moment from her startup days when an unethical decision proved tempting. She explains how ethical behavior permeates a company’s culture.