Heidi Roizen, operating partner at Threshold (formerly DFJ), stresses the importance of ethical behavior in business, sharing a moment from her startup days when an unethical decision proved tempting. She explains how ethical behavior permeates a company’s culture.

Video clips from: Adventures in Entrepreneurship [Entire Talk]

4 minutes

20-40-60 Rule

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3 minutes

Transactional Versus Relationship View

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3 minutes

Don't be the Smartest Person in the Room

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3 minutes

Don't Compromise Your Ethics

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2 minutes

Look for the Hard Stuff

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