Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
“If you want to be the smartest person in the room about everything, you’re going to build a crummy team,” says Heidi Roizen, operating partner at Threshold (formerly DFJ). From her perspective as an investor, Roizen says she looks for entrepreneurs who attract the best people and who empower others to create great things.