Defining the Voice of a Start-up

The best entrepreneurs know how to talk about and sell their company, and the way they define their enterprise can often be a polarizing sport. Essentially, propelling a young company – either to investors or to talent – is a sales job, and one that a company founder must find compelling. Marc Andreessen, serial entrepreneur, speaks at length about the necessity of a founder to define their company and to establish early on what it is, and what it is not.