Julie Zhuo, vice president of product design at Facebook, explains the importance of visualizing success before beginning work on a project and how it can help teams avoid the tendency to define success along the way with vanity metrics. The question to ask is, “How will we know if we’ve solved this problem?” Zhuo says. “What would be different in the world?”

Video clips from: How a Facebook Designer Thinks [Entire Talk]

4 minutes

Defining Success Upfront

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3 minutes

Expanding Reactions on Facebook

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4 minutes

Solve Only Real Problems

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4 minutes

Identifying True Needs

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