Eventbrite Co-Founder and President Julia Hartz explains how a business’s employees should reflect its product and the importance of “grit” and a can-do spirit. She also says a company’s culture should be based on team-wide values in order for it to be a sustainable and centering force going forward.

Video clips from: Optimal Traits and Sustainable Advantages [Entire Talk]

4 minutes

Defining Culture Around the People

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6 minutes

Sustainable Advantages

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3 minutes

High Efficiency and Happy Accidents

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5 minutes

Surviving Extreme Seasonality

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4 minutes

Opportunity in Underserved Markets

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8 minutes

Crucial Startup Nutrients

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4 minutes

Democratizing an Industry

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