Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Wharton School Professor Adam Grant discusses the concept behind his 2016 bestseller “Originals: How Non-Conformists Move the World.” Describing “originals” as people who are driven to stand up and speak out in the name of innovation, Grant says his goal was to understand how we can better champion original thinkers, and how organizations can embrace non-conformists. “Most originality dies in the idea-selection process,” he explains.